Guides and research notes on synthetic users, AI personas and faster user research.
AI market research runs from AI analysis of human data to fully synthetic respondents. What each approach replaces, what it costs, and where it breaks.
Synthetic user research is dependable for some questions and misleading for others. What the evidence shows, where critics are right, how to test it.
Synthetic personas are AI respondents built from real survey data. What they are, how they are built, where they fail, and how to tell a good one from a plausible one.
Synthetic users are AI-simulated research participants. What they are, how they are generated, where they hold up, and the questions you should never ask them.
